Every day, in every way, I am getting better and better.

The phrase "Every day, in every way, I am getting better and better" was coined by Émile Coué, a French psychologist and pharmacist. He developed the method of conscious autosuggestion, which became known as the Coué Method in the early 20th century.

Coué believed that repeating positive affirmations with conviction and regularity could influence the subconscious mind and improve mental and physical well-being. This particular phrase is one of his most famous affirmations, encouraging self-improvement through optimism and repetition.

Article: The Power of Positive Autosuggestion – Émile Coué's Legacy

In the early 20th century, French psychologist and pharmacist Émile Coué revolutionized the way people thought about self-improvement through his method of conscious autosuggestion. Central to his approach was the now-famous affirmation:

"Every day, in every way, I am getting better and better."

Coué believed in the profound influence of the subconscious mind on physical and mental well-being. He proposed that by repeating positive statements with sincerity and regularity, individuals could reprogram their subconscious, replace negative thought patterns, and foster self-improvement.

His method was simple yet powerful. Coué taught his patients to say this affirmation 20 times a day, preferably in a calm, meditative state. According to him, the key was not to force belief but to gently suggest it to the subconscious mind. This approach resonated with thousands, leading to improved health, confidence, and optimism among his followers.

Critics of Coué’s method sometimes dismissed it as simplistic, yet many modern techniques, including affirmations and cognitive behavioral therapy, echo its principles. Today, Émile Coué is remembered as a pioneer in positive psychology, and his timeless mantra continues to inspire those seeking to transform their lives with the power of words.

Theatrical Monologue: Émile Coué and the Art of Autosuggestion

[Scene: A small, warmly lit study. A middle-aged Émile Coué addresses the audience, holding a book in one hand and gesturing gently with the other. He speaks with passion and sincerity, his voice soothing yet filled with conviction.]

Ah, you are here! Welcome. Let me share with you a truth so simple, so profound, that it can alter the course of your life.

You see, for years, I worked as a pharmacist. I handed out medicines and watched as some patients improved... and others did not. What was the difference? The medicine was the same. The dosage, identical. And then it struck me—ah, like a flash of lightning! It wasn’t the medicine alone that healed them. It was their belief in it.

Yes, the mind—your mind—holds immense power. And that power, my friends, lies in what you whisper to yourself when no one else is listening.

So I devised a simple phrase. A gentle suggestion. Words to plant like seeds in the fertile soil of your subconscious. Are you ready for them? Here they are:

"Every day, in every way, I am getting better and better."

Say it with me! Quietly, like a prayer. No need to force it. No need to wrestle your doubts to the ground. Just say it... softly... sincerely.

["Every day, in every way, I am getting better and better."]

Do you feel it? The gentle stirring of hope? The smallest flicker of belief? That is all we need. A flicker becomes a flame, and a flame becomes a fire.

I do not promise miracles. No, that is not my aim. What I offer is this: a path. A path to a brighter mind, a lighter spirit, and perhaps... even a healthier body.

So, I leave you with this task. Repeat the words. Morning, noon, and night. Let them become your companion, your comfort. And then, watch. Watch as the small, imperceptible changes take root.

"Every day, in every way, I am getting better and better."

It is not magic. It is simply you—awakening to your own boundless potential.

[He smiles gently, places the book on the desk, and exits as the light fades.]

A poem.

The Whisper Within

In the quiet depths of the mind,

A seed of thought begins to unwind.

No force, no struggle, no heavy hand,

Just words like waves upon the sand.

"Every day, in every way,

I am getting better," I softly say.

A phrase so simple, yet so profound,

Its echo lingers, its truth resounds.

For Émile Coué, with wisdom bright,

Discovered the power in spoken light.

He saw that belief, a gentle spark,

Could guide the soul through shadows dark.

Not magic, no, but a steady tune,

A whispered hope beneath the moon.

"Every day, in every way,

I am getting better," the heart will sway.

The mind, a garden, awaits the care,

Plant words of kindness, they’ll flourish there.

With each soft utterance, the roots will grow,

And strength within will start to show.

So speak with love, and speak with grace,

Let doubt and fear find no more space.

For the path to change begins within,

With whispers soft, let life begin.

"Every day, in every way,

I am getting better, come what may."